4 Simple Steps To Improve Your Work Posture
Dan Schawbel is the leading personal branding skillful for young professionals. Read full profile
People you know or have never met yet are googl'ing y'all. Let'due south face it, you're even google'ing yourself! At the stop of 2007, the Pew Internet Research Squad found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It'south a pretty rubber bet that percentage has climbed to over 50 or threescore% past this twelvemonth.
Some people might can it ego-surfing, but information technology's really a adept practise to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing yous either for fun or because they want to learn more about you. Hiring managers want to see if y'all have a clean record in Google, which is your permanent record considering every movement yous brand (yes even a weblog comment) is stored at that place forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing information technology right now and see what you get.
There is no hiding from Google!
Google keeps track of just about everything yous do on the net. Information technology patrols and captures your online behavior, such as when yous post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (nigh like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a periodical of your life. Your children and children'southward children will be able to notice out everything virtually y'all when they grow older. "Mom, look what I only plant out about Dad in Google." Your personal brand can't hide from Google. There is one major exception to this though.
Common names
If your proper name is common, such equally Mike Smith, so it will be very hard to ain your Google results. There are over 54 meg results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the showtime few pages. If your life goal is to rank in the meridian ten results, that may be doable, if you lot either become very famous or work extremely hard at building content each and every twenty-four hour period for your entire life. At the historic period of sixty you might observe out that Google changed their algorithm and yous'll lose all that hard work. The point beingness is that you lot'll take to differentiate your proper noun in society to rank loftier. I typically recommend you apply your center name or a nickname in this case. The worst case scenario is that you change your name completely ;).
Glory names
Celebrities are very fortunate because they go mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. Nosotros're talking Google PageRank'southward of eight and higher! Your blog posts most these celebrities will never end up on the top twenty results for their name unless you are Perez Hilton. If your proper name is the same equally a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 1000000 results), Britney Spears (88 one thousand thousand), Lil Wayne (40 million) and other major celebrities. Personally, I don't take any friends with these names, just fifty-fifty with C-level celebrities, y'all don't stand a chance. If you are stuck with a glory proper name, I suggest that you build your make around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you lot might have been made fun of people of your unique proper name because it was "unlike." Although you were ostracized and made fun of, right now you lot get to express joy at everyone else! With a distinct name, you are able to hands manipulate the results for your name on search engines. When you become to your high school reunion and see your friends, you'll go the last laugh considering you can exist visible and control perceptions, while they simply cannot. When you Google your proper name, whether you accept results that reverberate your make, you'll see how hard it volition exist to rank high for it or non. Depending on the competition, it may take you a few days or a few months. Over time, if yous piece of work very difficult, you'll ain the top x results for your name.
In my next post, I'll talk about what you tin can do to gain control over your Google results and let your personal make shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/4-simple-steps-improve-your-work-posture.html
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